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Last blog we wrote about the Star Alliance Frequent Flyer of the month. This month we introduce you to the Frequent Flyer Program of Emirates.

In the past quarter or so Emirates has started service from major airports in US to the most of the big cities in India, if it did not have one already existing. So as traveller to India, you are more likely to choose Emirates over other airlines, given that this airline gives good deals on air tickets to India.

Emirates Frequent Flyer program is called SkyWards. Its got 3 tiers, starts with Blue, then as you accumulate miles you upgrade to Silver, and subsequently to the Gold Tier. The Skywards miles can be redeemed not only for Emirates Flights, but also partner airlines of Emirates like

- Continental Airlines,
- Japan Airlines,
- Kingfisher Airlines,
- Korean Air,
- South African Airways,
- United Airlines
- Virgin Blue.

A roundtrip flight from India to USA consists of 15,000 to 16,000 miles depending on starting and ending points, for a family of 2 adults and 1 or more children this can add up to around 40-50,000 miles. These miles can be used in India to fly local with Jet Airways or Kingfisher Airlines, or you can redeem these when you come back to US, while flying with Continental / United. So next time plan to buy tickets to India,  don’t forget to ask your travel agent about getting yourself enrolled in the Emirates SkyWards program.

I recently got married and went to a place called Coorg, for my honeymoon. We purchased our air tickets to India, packed our bags and were off to Coorg. It is a beautiful option for the India Traveler who wishes to go to a hill station on the Western Ghats (the mountain range on the western part India). It is located between dense green valleys, high mountains and lush teak wood forests. It lies on the southwestern end of the state of Karnataka, in southern part of India.

Getting Here:

• Closest Airport: For international tourists, the closest international airport is at Bangalore has(260 km), Mangalore has a domestic airport (135 km). The ride from Bangalore is 5 and a half hours by air conditioned taxi.
  
• Closest Railway Station: Mysore (146 km)
• Road: The Mysore - Mangalore highway (NH48) passes through Kodagu. The district headquarters Madikeri (Mercara), is 260 km from Bangalore and 120 km from Mysore. The distance from Mangalore is 136 km and from Cannanore and Tellicherry, it is about 115 km. There are regular buses plying from these places to Madikeri.

Best Time To Visit: April to November

Activities: There are a lot of activities that Coorg offers for the traveller.

• Trekking: Coorg has many verdant trekking routes in the midst of forests and hills, and it’s best to go in the months from October to February

• Golf: For avid golfers there is a 9-hole course at Virajpet.

• Angling: Valanoor is the backwater of the river Cauvery. It attracts fishing lovers from all over India. The best season is from October to May.

• White Water Rafting: There are a few good camps around Coorg that offer rafting down the Cauvery river. For some fast paced action, visit the Upper Barapole River to the south of Coorg in Brahmagiri. The best time for rafting is from mid-June to mid-September.

• Food: Coorgi food is famous and unique, especially for non-vegetarians as it is based on game meats, pork and other delicious ingredients. Popular dishes are pandhi (pork), koli (chicken) and yarchi (lamb) spiced with pepper, kokum, bamboo shoot, red chilly, bembla curry, kadumbuttu, noolputu, voti and excellent coffee.

• Shopping: Some of the popular items to buy are coffee, honey, spices, cardamom, pepper, pineapple papads and oranges ( season). Coorgi silk saree are also very famous and they have a different style of wearing them.

• Fairs & Festivals: Schedule your visit to coincide with one of the colorful festivals of the region. The festivals of the Kodava community are largely around agriculture military activities.
  
• The ‘Festival of Arms - Keilpoldu’ is held in the months of June to September. During this festival the weapons are polished and worshipped before resuse.
• Cauvery Shankaramana is based around the river Cauver is held in October.
• The harvest festival ‘Puthar’ is celebrated in November or December. The festival is accompanied by folks songs and dances, performed by the different villagers at their temples.

For travellers who love nature, Har-Ki-Doon valley (the hanging valley of gods) is a treat. It is a moderate trek and takes the India traveller to one of the least explored regions of Garhwal, (a part of the State of Uttaranchal in India). Har-Ki-Doon is situated in the Western part of the Garhwal Himalayas, at an elevation of 3,556 metres. Its a cradle shaped Valley which is surrounded by dense forests of pines and glittering mountain peaks.

The destination is not very well known, and hence less crowded, and less commercialized. Thereby giving the tourist, a taste of pristine Himalayas, in India.

The trek starts from Netwar to Osla. Its through dense forests of chestnuts, walnuts, willows and chinars. The trek from Osla to Har-ki-doon is through terraced mountain fields, lush green grassy land and conifer forests.

Har-Ki-Doon Valley is a base for Swargarohini ht. 21000 ft. It is mentioned in the hindu holy books that the Pandavas went to Heaven through this mountain.

Nearest International airport: Delhi, India

Nearest railway station:Dehradun, India.

Marketing lessons from James bond

Lesson 1: Re - inventing product
James bond movies are always up to date. Every movie is in present time. However all james bond movie have some elements Hot chicks, action, danger, gadgets.

Entrepreneur should remember when reinventing the product or service.  Service quality, touch, quick response should remain same. But anything that show your product or service out of date changes.

Desicow.com will keep evolving as per people’s suggestion & need as time passes. But our commitment towards honest community efforts will remain same.

Lesson 2: Communicate well

If you can’t connect with your audience, no matter how much you talk, they’ll never hear you. Bond always talks common man’s language.

Desicow.com always will stay simple and easy to identify. If we are doing 10 things, we want to do 7 things which everyone does regularly and may be invent 3 new things and invite users to review it. We have feedback form and we keep receiving crucial feedback from Users who help us in driving this project. One thing we surely know is that we are moving towards a sucessful community project.