Desicow.com blog

There are lot of people who search internet to find Travel Agents for India. I found couple of such websites through search engine and then randomly called to some of the agents. Unfortunately I came across lot of numbers invalid.

I asked my friends “If you were to search Indian Travel agents on internet, how would you you do?”

Most of them gave common answer which was like
:- search for “Indian Travel agent” or “Desi Travel Agent” using search engine.
:- give call to couple of agents local to your area.

There are two not so cool things about such an approach.
1) all the contacts found on internet have no guaranty of their service level [these includes trust factor, customer support].
2) We have got in to habit of talking to Desi agents who are local. Its quite possible that an India Travel Agent from NJ might give good price for SFO - Mumbai ticket and similarly some California based Travel agent for India might give best price for JFK - Mumbai Air ticket.

In olden days we had Papaer tickets, so it was convenient to deal with local agents. May be visit him personally and pick up your ticket. However ever since E-Tickets have come in to practice it doesn’t really matter if you buy Air tickets to India from some non-local travel agent ( if he is giving good price).

This is something that happened a couple of years ago when I was fresh from India. I’m sure many of you may have had similar experiences. (Of course my tickets, paid for by my employer, were purchased from Desi Travel Agents, though it is a less known fact that travel agents get you the best of deals on air tickets).

Having recently opened an account with Bank of America, I had to go over to the bank, which was across the street to inquire about something. My office was on the outskirts of the city, so ample space available for parking, courtyard, small lakes, beautiful trees, wild birds, lawn…..

So here I was at a the edge of a road junction, admiring the lawn, the trees and the birds, the beautiful pond, and the sunny weather. Suddenly I realized that a big SUV has stopped about 20 feet away from me while I was looking the other way. The lady driving the now stationary car moved her hand suggesting that I cross the road. And for a split second I was amazed….. too amazed to understand what was happening. I swiftly took control of the situation, realizing that she assumed that I was standing there to cross, with a motion of my hand I conveyed that I’m not going to cross, and took small steps in the direction I wanted to actually go (along the road) with a smile which I hope, conveyed a THANK-YOU. The car then left…. but I couldn’t take the smile off my face.  WOW !!! I was left to myself with a big sensation of WOW. People actually wait for pedestrians to cross first, and then drive away. Though now I take it for granted that they will stop.

There are lot of advantage Travel agents will get out of Desicow.com

From my past experience I am positive that desicow.com will eventually become a popular brand and destination for amongst desi community for buying tickets.

I spoke to couple of Travel agents and found that they get business from
* local customers/buyers directed from classifieds etc
* referred by friend and family

Desicow.com will give you 100 of additional ticket leads from all over USA. There are many Travel agents who advertise on websites like sulekha, desi magazines etc . Desicow.com helps you to get in touch directly with ticket buyer.

Desicow.com will get more and more users through word of mouth, and organic growth on internet.

Travel agents who associates early with Desicow.com will get more privileges in near future.

If you go out and ask 10 Indians “What are different places/ways to buy Air tickets to India ?”. Some of the answers you will get :
* local Travel Agents
* websites like makemytrip, priceline, kayak etc

If you go out and ask 10 Indians “Who gives the cheapest?”
9 out of 10 will tell you that “Travel Agents”

There is no way you can beat price given by travel agents. If you have an impressions from those funky ads claiming $500 ticket to India, they are absolutely false claims. These are just marketing tricks to get you interested in those website. If you don’t agree with me go to these websites and ask them to give you that $500 ticket and believe me they will come up with 10 UN-doable conditions in your travel for buying that $500 ticket.

Travel Agents give best price.
(how they get cheapest ticket will be discussed in some other blog entry).

Before starting Desicow.com project I asked myself one question: Is Desicow.com something I will use personally when shopping for Air tickets to India? answer was ‘YES’.

I checked with 10 different people and they said they will use it too.

If it helps me, if it helps 10 other people in my network, I am sure it will help 100s of people like us.

I am starting a website where Travel Agents will be able to get in touch with potential customers who are shopping for air tickets to India. Of course tickets need to cheapest and should beat all other prices.

Mr. X runs a travel agency, selling tickets to India. Business is doing all good.

One fine day he comes across a website which claims to solve an important issue in same business and also claims that website will give boost to Mr X’s business.

For some reason Mr. X decides to give this website a shot, so that he is not left behind in competition. Within minutes Mr. X realizes that website does solve problem if it is able to attract users who are shopping out for Air tickets to India. He also finds that website is not free. There is a small fees involved in using website to get business out of it.

Is it wrong to ask your first few customers(Travel Agencies in my case) to pay for using website?

Almost all of my friend said ‘YES’. Everyone said - “make it FREE for first few Agencies”

I can guess some of the reason they are thinking:
1) Travel agencies will avoid using website because of fees involved.
2) no one wants to pay money to a new website.
3) You will get more travel agents on board if you make it free
4) Its always easy to start asking for fees once website gets bit old and popular.

However I have some different thoughts in my mind.

1) A business owner doesn’t care about some small amount of money, if in return, website is really helping his business. In fact he will surely avoid wasting time on some website which doesn’t help him(even if it FREE).

2) As business owner instead of spending small amount he is more concern about how he can get more out of this website, promote his business and sell more tickets.

3) Desicow.com is actually bringing a travel agent closer to potential ticket buyer; its way better then wasting money on other websites for advertisement.

Desicow.com is going to give Travel agents 100s of ticket leads over a period of time. Travel Agents will get access to these leads from all across USA.

I want these travel agencies to push me to add more tools and features to website. I want them to make me go crazy fixing any issues and get more potential ticket buyers. This kind of coomunication will only come in to picture if these travel agencies have paid for using website. They are serious about business and now they have paid to use desicow.com , so desicow.com better be a sincere website.

Hi there!
This is the first blog entry from the official blog of DesiCow.com website.

What is DesiCow.com ?
- its a simple website to help you buy cheapest air tickets to India.
- its not a world-changing website but it solves one simple problem which all Indians face when they are shopping for cheap air tickets to India.

Website is still in stealth mode and I am planning to launch beta version within next 10 days. Please keep watching this space to know more about desicow.com website and team.